GENEL 2
  • 1. A new bakery business invests in obtaining

    permits and licenses before opening its doors
    the public.What category of start-up expens does this fall under
A) Start-up Inventory
B) Start-up Expenses
C) Start-up Assets
D) All of these
  • 2. What is included in Benefits as part of a Compensation Scheme
A) Career planning
B) Performance appraisal
C) Health and medical insurance
D) Training programs
  • 3. Which of the following is an example of Vanabile

    pay in a Compensation Scheme
A) Wages
B) Health insurance
C) Bonuses
D) Salaries
  • 4. What does Compensation Scheme include.
A) Assessment of organizational structure
B) Details about employee wages, benefits, and incentives
C) Market demand analysis
D) Competitor analysis
  • 5. Which of the following is the purpose of an
A) Analyzing competitor strategies
B) Assessing employee performance
C) Evaluating market demand
D) Showing the structure and relationships within an organization
  • 6. What does Competitor Analysis involve
A) Evaluating employee performance within the organization
B) Assessing the strength and weaknesses of current and potential competitors
C) Creating organizational charts for competitors
D) Analyzing market trends and consumer behavior
  • 7. A company launches a new advertising campaign to inform consumers about its latest product features. Which element of Promotion is being utilized.
A) Transportation
B) Public Relations
C) Advertising
D) Sales Promotion
  • 8. Which of the following is NOT typically considered a component of Promotion
A) Public Relations
B) Sales Promotion
C) Advertising
D) Inventory Management
  • 9. What does "Promotion" primarily involve in marketing.
A) Setting the price of products
B) Marketing communication to inform and persuade target audiences
C) Distributing products to retail locations
D) Managing inventory levels
  • 10. Which of the following is NOT a focus area of Place in marketing
A) Inventory
B) Public Relations
C) Logistics
D) Transportation
  • 11. What does "Place" refer to in marketing
A) The distribution channels and locations where the product is available
B) The pricing strategy used for products
C) The physical location of the company's headquarters
D) The target audience demographics
  • 12. A company charges different prices for its product depending on where the buyer is located What pricing strategy is being used
A) Premius Pricing
B) Skimming Pricing
C) Geographic Pricing
D) Penetration Pricing
  • 13. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Bundle Pricing
B) Skimming Pricing
C) Penetration Pricing
D) Geographic Pricing
  • 14. A luxury watch brand keeps its prices significantly higher than its competitors to maintain an image of exclusivity. What pricing strategy does this represent
A) Premium Pricing
B) Penetration Pricing
C) Skimming Pricing
D) Psychological Pricing
  • 15. What does markel strategy refer to in business
A) Developing a game plan for waching consumers
B) Managing employee relationships
C) Creating office policies and procedures
D) Handling financial transactions
  • 16. Which of the following is NOT a component of the Marketing 4P's
A) Place
B) Price
C) People
D) Promotion
  • 17. Which of the following is NOT typically considered a focus area for product development.
A) Price
B) Variety
C) Quality
D) Features
  • 18. What aspect of a product focuses on the overalt appearance and aesthetic appeal
A) Design
B) Brand name
C) Variety
D) Features
  • 19. A ride-sharing company increases its prices during peak hours when demand is high. Which pricing strategy does this represent.
A) Dynamic Pricing
B) Freemium Pricing
C) Skimming Pricing
D) Penetration Pricing
  • 20. Which pricing strategy offers basic services for free but charges for additional features of ontent.
A) Premium Pricing
B) Skimming Pricing
C) Penetration Pricing
D) Freemium Pricing
  • 21. Alechnology company launches its new product at a high price and gradually reduces it over time. What pricing strategy is being used.
A) Cost-Plus Pricing
B) Bundle Pricing
C) Skimming Pricing
D) Competition-Based Pricing
  • 22. What pricing strategy involves offering a group of products or services for sale at a discounted price.
A) Skimming Pricing
B) Bundle Pricing
C) Penetration Pricing
D) Geographic Pricing
  • 23. A company charges different prices for its products depending on where the buyer is located. What pricing strategy is being used
A) Skimming Pricing
B) Premium Pricing
C) Geographic Pricing
D) Penetration Pricing
  • 24. Which of the following is the purpose of an Organizational Chart
A) Showing the structure and relationships within an organization
B) Evaluating market demand
C) Assessing amplavee performance
D) Analyzing competitor strategies
  • 25. What does market strategy refer to in business.
A) Developing a game plan for reaching consumers
B) Managing employee relationships
C) Handling financial transactions
D) Creating office policies and procedures
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