Customer Relationship Management
  • 1. What does CRM stand for?
A) Consumer Relationship Marketing
B) Customer Resource Management
C) Customer Relationship Management
D) Customer Retention Model
  • 2. CRM helps businesses to:
A) Increase raw material costs
B) Understand customer needs and preferences
C) Lower taxes
D) Reduce employee turnover
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Personal diaries
B) CRM software
C) Accounting spreadsheets
D) Social media platforms
  • 4. CRM helps in:
A) Exceeding customer expectations
B) Ignoring customer complaints
C) Avoiding customer feedback
D) Identifying sales opportunities
  • 5. What is the purpose of CRM analytics?
A) To analyze customer data for insights
B) To forecast weather patterns
C) To track employee attendance
D) To monitor competitor activities
  • 6. CRM can help improve:
A) Employee annual leave
B) Customer loyalty
C) Company expenses
D) Product quality
  • 7. Which industry benefits the most from CRM solutions?
A) Construction
B) Retail
C) Agriculture
D) Mining
  • 8. CRM software customization is important for:
A) Standardizing industry practices
B) Diversifying revenue streams
C) Minimizing customer interactions
D) Aligning with specific business needs
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