Customer Relationship Management
  • 1. What does CRM stand for?
A) Consumer Relationship Marketing
B) Customer Relationship Management
C) Customer Resource Management
D) Customer Retention Model
  • 2. CRM helps businesses to:
A) Increase raw material costs
B) Understand customer needs and preferences
C) Reduce employee turnover
D) Lower taxes
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Personal diaries
B) Social media platforms
C) CRM software
D) Accounting spreadsheets
  • 4. CRM helps in:
A) Avoiding customer feedback
B) Ignoring customer complaints
C) Identifying sales opportunities
D) Exceeding customer expectations
  • 5. What is the purpose of CRM analytics?
A) To forecast weather patterns
B) To analyze customer data for insights
C) To track employee attendance
D) To monitor competitor activities
  • 6. CRM can help improve:
A) Company expenses
B) Product quality
C) Employee annual leave
D) Customer loyalty
  • 7. Which industry benefits the most from CRM solutions?
A) Mining
B) Agriculture
C) Construction
D) Retail
  • 8. CRM software customization is important for:
A) Diversifying revenue streams
B) Standardizing industry practices
C) Minimizing customer interactions
D) Aligning with specific business needs
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