No Logo by Naomi Klein

1. What is the primary focus of Naomi Klein's book 'No Logo'?

A) The effects of technology on communication.
B) The economy of developing countries.
C) The history of advertising.
D) The negative impact of branding and corporate power.

2. 'No Logo' was published in which year?

A) 2003
B) 2001
C) 1999
D) 1997

3. Klein discusses the impact of which global situation on branding?

A) Stock market crashes.
B) Economic recession.
C) Globalization.
D) Environmental sustainability.

4. What role do protests play in Klein's narrative?

A) They promote consumer spending.
B) They challenge corporate power.
C) They discourage competition.
D) They reduce brand visibility.

5. Which brand is prominently criticized in 'No Logo' for its labor practices?

A) Apple.
B) Nike.
C) Coca-Cola.
D) Microsoft.

6. Klein uses which methodology to analyze brands?

A) Surveys.
B) Ethnography.
C) Experimental research.
D) Case studies.

7. Klein's criticism of corporate power includes which aspect?

A) Innovation in products.
B) Sustainability initiatives.
C) Inclusiveness in marketing.
D) Exploitation of workers.

8. What does Klein say about consumer choice?

A) It is often an illusion.
B) It always leads to better products.
C) It empowers individuals.
D) It is expanding rapidly.

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