- 1. E-Business, also known as electronic business, refers to the conducting of business activities online through the use of internet and other digital technologies. This involves transactions of goods, services, information, and payments being conducted electronically. E-Business has significantly transformed the way companies operate, enabling them to reach a global audience, reduce costs, streamline processes, and enhance customer experiences. It encompasses a wide range of online activities such as online shopping, online banking, digital marketing, and supply chain management. Embracing E-Business practices has become essential for businesses looking to stay competitive and thrive in the digital age.
What does e-commerce stand for?
A) Electronic Commerce
B) Electronic Communication
C) Economic Commerce
D) Executive Commerce
- 2. What is one crucial aspect in e-business transactions to ensure security?
A) Decryption
B) Encryption
C) Compression
D) Encoding
- 3. Which of the following is a popular platform for online payments?
A) Ethereum
B) PayPal
C) Bitcoin
D) Venmo
- 4. What is a benefit of using cloud services for e-business?
A) Higher Costs
B) Data Security Risks
C) Scalability
D) Limited Support
- 5. What tool allows businesses to analyze website traffic and performance?
A) Adobe Photoshop
B) Microsoft Excel
C) Google Analytics
D) WordPress
- 6. What is the term for the process of improving website visibility in search engine results?
A) Search Engine Optimization (SEO)
B) Content Marketing
C) Social Media Marketing
D) Pay-Per-Click (PPC)
- 7. What is the term for an online advertising model where advertisers pay a fee each time their ad is clicked?
A) Cost-Per-Action (CPA)
B) Pay-Per-View (PPV)
C) Pay-Per-Click (PPC)
D) Cost-Per-Impression (CPM)
- 8. What is the term for the legal protection of original works of authorship on the Internet?
A) Patent
B) Trademark
C) Trade Secret
D) Copyright
- 9. What is the term for the visual representation of a website's organizational structure?
A) Sitemap
B) Mockup
C) Wireframe
D) Storyboard
- 10. What is the term for the process of collecting, analyzing, and using data to make strategic business decisions?
A) Supply Chain Management
B) Digital Marketing
C) Business Intelligence
D) Customer Relationship Management (CRM)
- 11. What is the term for a marketing strategy that focuses on attracting a specific audience to a website?
A) Viral Marketing
B) Targeted Marketing
C) Offline Marketing
D) Mass Marketing
- 12. What is the process of continuously measuring and refining marketing strategies based on data analytics?
A) Marketing Automation
B) Marketing Personalization
C) Marketing Segmentation
D) Marketing Optimization
- 13. What is the term for the unlawful practice of copying someone else's work on the internet?
A) Fraud
B) Counterfeiting
C) Piracy
D) Plagiarism
- 14. What is the term for the practice of sending unsolicited messages for marketing purposes?
A) Phishing
B) Spamming
C) Scamming
D) Spoofing
- 15. Which technology is essential for E-Business?
A) Internet
B) Typewriter
C) Fax machine
D) Carrier pigeon
- 16. What is the term for targeting advertisements based on user behavior?
A) Random advertising
B) Traditional promotion
C) Mass marketing
D) Behavioral targeting
- 17. Why is E-Business considered cost-effective?
A) Lower overhead costs
B) Physical store maintenance
C) High employee salaries
D) Expensive infrastructure
- 18. What is a crucial aspect of successful E-Businesses?
A) Limited product range
B) Ignore customer feedback
C) Slow response time
D) Customer trust
- 19. What is the term for optimizing a website for mobile users?
A) Ancient coding
B) Obsolete technology
C) Static webpage
D) Responsive design
- 20. What type of customer data should E-Businesses protect?
A) Personal information
B) Public information
C) Delete all data
D) Shared data
- 21. Which department is responsible for customer service in E-Business?
A) Marketing team
B) IT department
C) Sales division
D) Customer support
- 22. How do E-Businesses enhance customer convenience?
A) Limited operating hours
B) 24/7 access
C) In-store visits only
D) Delayed responses
- 23. What is the primary target audience of B2B E-Business?
A) Individual consumers
B) Government agencies
C) Non-profit organizations
D) Businesses
- 24. How do E-Businesses utilize social media as a marketing tool?
A) Engage with customers
B) Delete comments
C) Ignore social platforms
D) Post irrelevant content
- 25. What is SEO important for in E-Business?
A) Decreasing website loading speed
B) Reducing customer engagement
C) Increasing website visibility and traffic
D) Improving offline sales
- 26. Which payment method is commonly used in E-Business transactions?
A) Credit card
B) Barter system
C) Cash only
D) Personal check
- 27. What is a marketplace model in E-Business?
A) Physical store location
B) Direct sales to consumers
C) Facilitating transactions between buyers and sellers
D) Email marketing campaign
- 28. What is the purpose of analytics in E-Business?
A) To design logo branding
B) To create promotional videos
C) To purchase online ads
D) To track and analyze website performance
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