- 1. E-Business, also known as electronic business, refers to the conducting of business activities online through the use of internet and other digital technologies. This involves transactions of goods, services, information, and payments being conducted electronically. E-Business has significantly transformed the way companies operate, enabling them to reach a global audience, reduce costs, streamline processes, and enhance customer experiences. It encompasses a wide range of online activities such as online shopping, online banking, digital marketing, and supply chain management. Embracing E-Business practices has become essential for businesses looking to stay competitive and thrive in the digital age.
What does e-commerce stand for?
A) Electronic Communication
B) Economic Commerce
C) Executive Commerce
D) Electronic Commerce
- 2. What is one crucial aspect in e-business transactions to ensure security?
A) Compression
B) Decryption
C) Encoding
D) Encryption
- 3. Which of the following is a popular platform for online payments?
A) PayPal
B) Bitcoin
C) Venmo
D) Ethereum
- 4. What is a benefit of using cloud services for e-business?
A) Scalability
B) Data Security Risks
C) Limited Support
D) Higher Costs
- 5. What tool allows businesses to analyze website traffic and performance?
A) Microsoft Excel
B) Adobe Photoshop
C) WordPress
D) Google Analytics
- 6. What is the term for the process of improving website visibility in search engine results?
A) Social Media Marketing
B) Content Marketing
C) Pay-Per-Click (PPC)
D) Search Engine Optimization (SEO)
- 7. What is the term for an online advertising model where advertisers pay a fee each time their ad is clicked?
A) Pay-Per-Click (PPC)
B) Cost-Per-Action (CPA)
C) Cost-Per-Impression (CPM)
D) Pay-Per-View (PPV)
- 8. What is the term for the legal protection of original works of authorship on the Internet?
A) Trademark
B) Patent
C) Copyright
D) Trade Secret
- 9. What is the term for the visual representation of a website's organizational structure?
A) Mockup
B) Wireframe
C) Sitemap
D) Storyboard
- 10. What is the term for the process of collecting, analyzing, and using data to make strategic business decisions?
A) Digital Marketing
B) Business Intelligence
C) Supply Chain Management
D) Customer Relationship Management (CRM)
- 11. What is the term for a marketing strategy that focuses on attracting a specific audience to a website?
A) Mass Marketing
B) Offline Marketing
C) Viral Marketing
D) Targeted Marketing
- 12. What is the process of continuously measuring and refining marketing strategies based on data analytics?
A) Marketing Automation
B) Marketing Optimization
C) Marketing Segmentation
D) Marketing Personalization
- 13. What is the term for the unlawful practice of copying someone else's work on the internet?
A) Plagiarism
B) Fraud
C) Counterfeiting
D) Piracy
- 14. What is the term for the practice of sending unsolicited messages for marketing purposes?
A) Spoofing
B) Phishing
C) Scamming
D) Spamming
- 15. Which technology is essential for E-Business?
A) Carrier pigeon
B) Typewriter
C) Internet
D) Fax machine
- 16. What is the term for targeting advertisements based on user behavior?
A) Traditional promotion
B) Random advertising
C) Mass marketing
D) Behavioral targeting
- 17. Why is E-Business considered cost-effective?
A) High employee salaries
B) Physical store maintenance
C) Expensive infrastructure
D) Lower overhead costs
- 18. What is a crucial aspect of successful E-Businesses?
A) Ignore customer feedback
B) Slow response time
C) Limited product range
D) Customer trust
- 19. What is the term for optimizing a website for mobile users?
A) Static webpage
B) Obsolete technology
C) Responsive design
D) Ancient coding
- 20. What type of customer data should E-Businesses protect?
A) Shared data
B) Public information
C) Personal information
D) Delete all data
- 21. Which department is responsible for customer service in E-Business?
A) IT department
B) Customer support
C) Marketing team
D) Sales division
- 22. How do E-Businesses enhance customer convenience?
A) Delayed responses
B) 24/7 access
C) In-store visits only
D) Limited operating hours
- 23. What is the primary target audience of B2B E-Business?
A) Individual consumers
B) Non-profit organizations
C) Businesses
D) Government agencies
- 24. How do E-Businesses utilize social media as a marketing tool?
A) Engage with customers
B) Delete comments
C) Post irrelevant content
D) Ignore social platforms
- 25. What is SEO important for in E-Business?
A) Improving offline sales
B) Reducing customer engagement
C) Increasing website visibility and traffic
D) Decreasing website loading speed
- 26. Which payment method is commonly used in E-Business transactions?
A) Barter system
B) Personal check
C) Credit card
D) Cash only
- 27. What is a marketplace model in E-Business?
A) Physical store location
B) Facilitating transactions between buyers and sellers
C) Direct sales to consumers
D) Email marketing campaign
- 28. What is the purpose of analytics in E-Business?
A) To create promotional videos
B) To design logo branding
C) To track and analyze website performance
D) To purchase online ads
|