Media Influence

1. Which type of media influence occurs when individuals imitate behaviors they see in the media?

A) Modeling
B) Persuasion
C) Conformity
D) Cultivation

2. What is the term for the practice of using sensationalism and excitement to attract and hold the audience's attention?

A) Green marketing
B) Yellow journalism
C) Blue broadcasting
D) Red propaganda

3. In what way can media influence political attitudes and behaviors?

A) By framing issues and candidates
B) By enforcing party loyalty
C) By controlling election results
D) By increasing voter turnout

4. Which model of media influence suggests that media can influence individuals depending on their personal traits and characteristics?

A) Two-step flow model
B) Cultivation theory
C) Uses and gratifications model
D) Magic bullet theory

5. Which concept describes the phenomenon where repeated exposure to media content leads to audience acceptance of that content as reality?

A) Perception bias
B) Cultivation
C) Framing
D) Selective exposure

6. What term describes the practice of incorporating branded products or services within media content?

A) Media integration
B) Commercial insertion
C) Product placement
D) Brand endorsement

7. What effect does the media have on body image and self-esteem?

A) Enhances self-acceptance and confidence
B) Can contribute to negative body image and low self-esteem
C) Has no impact on self-perception
D) Promotes body positivity only

8. What is the critical consumption of media content called to understand underlying messages and influences?

A) Media literacy
B) Media saturation
C) Media exposure
D) Media manipulation

9. How can media influence consumer behavior and purchasing decisions?

A) By discouraging materialism
B) By creating desire for products through advertising and endorsements
C) By advocating minimalistic lifestyles
D) By promoting ethical consumption

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