Media Influence

1. Which type of media influence occurs when individuals imitate behaviors they see in the media?

A) Persuasion
B) Cultivation
C) Conformity
D) Modeling

2. What is the term for the practice of using sensationalism and excitement to attract and hold the audience's attention?

A) Red propaganda
B) Yellow journalism
C) Blue broadcasting
D) Green marketing

3. In what way can media influence political attitudes and behaviors?

A) By framing issues and candidates
B) By enforcing party loyalty
C) By increasing voter turnout
D) By controlling election results

4. Which model of media influence suggests that media can influence individuals depending on their personal traits and characteristics?

A) Uses and gratifications model
B) Two-step flow model
C) Magic bullet theory
D) Cultivation theory

5. Which concept describes the phenomenon where repeated exposure to media content leads to audience acceptance of that content as reality?

A) Framing
B) Selective exposure
C) Perception bias
D) Cultivation

6. What term describes the practice of incorporating branded products or services within media content?

A) Product placement
B) Commercial insertion
C) Brand endorsement
D) Media integration

7. What effect does the media have on body image and self-esteem?

A) Can contribute to negative body image and low self-esteem
B) Promotes body positivity only
C) Has no impact on self-perception
D) Enhances self-acceptance and confidence

8. What is the critical consumption of media content called to understand underlying messages and influences?

A) Media literacy
B) Media manipulation
C) Media exposure
D) Media saturation

9. How can media influence consumer behavior and purchasing decisions?

A) By promoting ethical consumption
B) By advocating minimalistic lifestyles
C) By creating desire for products through advertising and endorsements
D) By discouraging materialism

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