FIN_Quiz2S18S19

  A Customer Value where Customer contributes 

directly to our business.

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TRUE or FALSE. When we engage customers as partners, we 

recognize  their contribution to an organization’s development.

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FILL the BLANK with the CORRECT ANSWER.

Two ways of viewing customer value.

     First, how a customer   __________(s) to  our business. 

     Second, how a customer _________(s) the value they 

received from making a product or service purchase.

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Value that the customer causes for us as a result

   word-of-mouth, positive reviews, or referrals.

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What are the three classifications of customers types?
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in relation to 
in relation to the 
Fill in the blanks

    When we define customers  as___________, customers 

represent that part of a business that adds to the

 companys value proposition.

   When we look at customers as ________, we specify what we 

want to achieve; in recognizing customers as goals,

 we seek to align not only with their expectations 

but with their ultimate needs.

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Customers bring in repeat service, relationship evolves over time, there is a personal element of trust between two parties; the same relationship is important to maintaining the business, the nature of the relationship may result in special considerations, and relationships are cultivated for quality service
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Short-term and based on minimal contact, customers are treated the same, with no personal basis for service; there is a lack of individual recognition from both sides and no special considerations
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Contacts are being established via 

 (give at least 5)


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