The Hidden Persuaders by Vance Packard

1. What is the main theme of 'The Hidden Persuaders'?

A) The history of marketing techniques.
B) The evolution of the internet.
C) The role of technology in manufacturing.
D) The influence of advertising and psychology on consumer behavior.

2. In which year was 'The Hidden Persuaders' published?

A) 1965
B) 1950
C) 1957
D) 1972

3. Which psychological approach does Packard notably discuss?

A) Behaviorism.
B) Humanistic psychology.
C) Psychoanalysis.
D) Cognitive psychology.

4. What concept does Packard introduce to explain why consumers make certain choices?

A) The hidden persuaders.
B) The subconscious mind.
C) Emotional branding.
D) Market segmentation.

5. What does Packard suggest companies use to appeal to consumers?

A) Celebrity endorsements.
B) Psychological techniques.
C) Traditional advertising.
D) Quality of product.

6. What kind of research did Packard criticize for being manipulative?

A) Qualitative research.
B) Motivational research.
C) Market research.
D) Quantitative research.

7. How does Packard suggest consumers can guard against manipulation?

A) Ignoring advertisements.
B) Increased awareness of techniques.
C) Shopping more consciously.
D) Trusting brand names.

8. What industry does Packard primarily critique?

A) Advertising.
B) Television.
C) Manufacturing.
D) Retail.

9. Which group does Packard suggest is especially susceptible to advertising's influence?

A) Professionals.
B) Elderly.
C) Children.
D) Wealthy individuals.

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