TRENDS CRITICAL THINKING ETC
while                          relies on one's hunch or gut feeling. 
CHECK THE CHARACTERISTICS WHICH APPLY TO INTUITIVE THINKING
understood without proof or evidence, heart-based
doesn't use rational processes, non-linear
the slow process of examination using rationality
doesn't use hunches and feelings 
making choices without knowing the reasonswhy 
involves rational processes 
Good intuition results from long years of 
knowledge and experience which enable 
you to comprehend how people think, act
and react, perceive and interpret and interact
with one another. 
is new or a novice
expert
have years of actual experience
uses gut feeling trained from years of experience 
You need to be an: 
INTERNAL ENVIRONMENT
?
these are factors in the 
environment that 
could be controlled by/ 
are within
the organization. 
Analytical thinking/strategic thinking involves
evaluating the necessary data for formulating
strategies, description of the organization's 
internal and external environment and identification
of analytical tools. It involves identifying
strength,s weaknesses, opportunities & threats 
found in internal and external environments. 
asks, "Will this make sense? Why/why not?"
EXTERNAL ENVIRONMENT
?
these are factors in the 
environment that affect 
the organization which 
they cannot control, and 
are outside of the 
organization. 
INTERNAL ENVIRONMENT
mission statement
?
vision statement
?
leadership styles
?
kinds of employees
?
organization culture
?
EXTERNAL ENVIRONMENT
consumers
?
the competition you have
?
government
?
war and conflict
?
public opinion
?
can disregard new data 
for interpretation
?
bad when the tasks are complex
?
bad when the person has
inadequate experience
?
can cater to fixed
biases and ideas
?
WEAKNESSES OF 
INTUITIVE THINKING
The ability to 
instead of merely accepting information as it comes,
to trace the roots of problems, challenge existing 
beliefs and free oneself from bias. 
The ability to                enables the executive to have
different viewpoints, opinions and agenda to attain
common goals and pursue mutual interest. 
The ability to              is demonstrated by an executive
who accepts feedback, he shows willingness
to immediately return to the right course when 
off track. 
6 KEY ELEMENTS OF STRATEGIC THINKING
involves raising questions 

The ability to 
variety of hypotheses as well as contrasing data 
prior to making a stand. 
The ability to                   enables the executive to not 
only focus on the current situation but also the 
future to foresee significant changes in the industry. 
The ability to             enables the executives to make 
a stand with courage and conviction despite 
incomplete information at hand. 
6 KEY ELEMENTS OF STRATEGIC THINKING
is shown by testing a 
while                          relies on one's hunch or gut feeling. 
CHECK THE CHARACTERISTICS WHICH APPLY TO INTUITIVE THINKING
understood without proof or evidence
doesn't use rational processes
the slow process of examination using rationality
involves rational processes 
making choices without knowing the reasonswhy 
involves rational processes 
Analytical thinking as applied in strategic 
analysis is: 
slow
brain-centered and focused
uses the abstract 
takes a lot of time
takes a short time
involves using accepted criteria 
involves using subjective opinions
nonlinear 
can disregard new data 
for interpretation
?
bad when the tasks are complex
?
bad when the person has
inadequate experience
?
can cater to fixed
biases and ideas
?
WEAKNESSES OF 
INTUITIVE THINKING
abilities  to be able to make the possible decisions
for ourselves, our businesses and families.
is the combination of analytical and intuitive 
according to Charles Parselle 
Good intuition results from long years of 
knowledge and experience which enable 
you to comprehend how people think, act
and react, perceive and interpret and interact
with one another. 
is new or a novice
expert
have years of actual experience
uses gut feeling trained from years of experience 
You need to be an: 
INTERNAL ENVIRONMENT
?
these are factors in the 
environment that 
could be controlled by/ 
are within
the organization. 
Analytical thinking/strategic thinking involves
evaluating the necessary data for formulating
strategies, description of the organization's 
internal and external environment and identification
of analytical tools. It involves identifying
strength,s weaknesses, opportunities & threats 
found in internal and external environments. 
asks, "Will this make sense? Why/why not?"
EXTERNAL ENVIRONMENT
?
these are factors in the 
environment that affect 
the organization which 
they cannot control, and 
are outside of the 
organization. 
INTERNAL ENVIRONMENT
mission statement
?
vision statement
?
leadership styles
?
kinds of employees
?
organization culture
?
EXTERNAL ENVIRONMENT
consumers
?
the competition you have
?
government
?
war and conflict
?
public opinion
?
The ability to 
instead of merely accepting information as it comes,
to trace the roots of problems, challenge existing 
beliefs and free oneself from bias. 
The ability to                enables the executive to have
different viewpoints, opinions and agenda to attain
common goals and pursue mutual interest. 
The ability to              is demonstrated by an executive
who accepts feedback, he shows willingness
to immediately return to the right course when 
off track. 
6 KEY ELEMENTS OF STRATEGIC THINKING
involves raising questions 

The ability to 
variety of hypotheses as well as contrasing data 
prior to making a stand. 
The ability to                   enables the executive to not 
only focus on the current situation but also the 
future to foresee significant changes in the industry. 
The ability to             enables the executives to make 
a stand with courage and conviction despite 
incomplete information at hand. 
6 KEY ELEMENTS OF STRATEGIC THINKING
is shown by testing a 
ANALYTICAL TOOLS: SWOT
internal attributes of the org that can 
contribute to the attainment of its goals.
these are external factors that can obstruct
the attainment of goals and priorities. 
these are internal attributes of the org
that can obstruct its attainment of 
goals. 
these are external factors that can 
contribute to the attainment of goals.
socio-cultural
?
technological
?
political 
?
economic
?
PEST ANALYSIS 
factors are those that includes rules, 
regulations, laws and policies imposed by
the government which affect the organization.
factors cover purchasing power, interest rates
inflation, employment-unemployment rates.
factors include those related to 
technological innovation and their impacts.
factors includes people's preferences, 
needs, demograpics, attitudes & cultural
backgrounds. 
committed people
?
monitoring 
of implementation
?
strategic
alternatives
?
long-term
objectives
?
evaluation of strategies
?
KEY COMPONENTS OF STRATEGIC ANALYSIS 
you need to brain storm and find /exhaust
the best alternatives. 
you need objectives to enhance the 
organization's performance for the future.
you need a management staff, officers 
and stakeholders to develop a strategy. 
you need a plan for regular reporting 
and other measures of implementation. 
you need to formulate and evaluate 
strategies for long-term improvement.
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