- 1. The entrepreneurs who create new ideas are called?
A) Innovative
B) Fabian
C) Imitating
D) Drone
A) To research
B) Risk taker
C) To undertake
D) To improve standard of living
- 3. It is a personality factor which means “doing things even before being told.”
A) Initiative
B) Persuasion
C) Proactive
D) Perseverance
- 4. Which of the statements below is true?
A) Entrepreneur has limited career opportunities.
B) Entrepreneurs are prone to constant high income.
C) Entrepreneurs are the reasons for unemployment problem.
D) Entrepreneurs are contributor to the development of the society.
- 5. They are the ones that pay cash in exchange to your goods and services.
A) Competitors
B) Suppliers
C) Buyers
D) Sellers
- 6. The following are the forces competing within the industry except one:
A) Needs and Wants
B) Potential new entrants and Substitute Products
C) Buyers and Suppliers
D) Rivalry among existing firms
- 7. What is the function of Value Proposition?
A) Customers buying habits
B) Use to power up sales
C) Convince customers to purchase a particular product or services
D) Provide value to your customers
- 8. It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor.
A) Product
B) Packaging
C) Marketing Mix
D) Price
- 9. The amount that a customer pays for to enjoy it.
A) Product
B) Price
C) Packaging
D) Marketing Mix
- 10. The way your product or service appears from the outside.
A) Product
B) Packaging
C) Price
D) Marketing Mix
- 11. A marketing model that modifies the 4Ps model.
A) Marketing Mix
B) Packaging
C) 7 P’s Model
D) People
- 12. Responsible for every element of your sales, marketing strategies, and activities.
A) 7 P’s Model
B) Packaging
C) Marketing Mix
D) People
- 13. How a business creates awareness in the market?
A) Promotion
B) Services
C) Brand Name
D) Place
- 14. It is intangible. Its examples include hair salons and accounting firms.
A) Services
B) Place
C) Promotion
D) Brand Name
- 15. The ultimate marketing strategy.
A) 7 P’s Model
B) People
C) Marketing Mix
D) Branding
- 16. Where your product or service is actually sold.
A) Brand Name
B) Promotion
C) Services
D) Place
- 17. The place occupied by products in the heart and minds of the consumers.
A) Goods
B) Place
C) Positioning
D) Branding
- 18. A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.
A) Positioning
B) Place
C) Brand Name
D) Branding
- 19. A powerful and sustainable high-level marketing strategy used to create or influence a brand.
A) Branding
B) Positioning
C) Brand Name
D) Place
- 20. It is the process of considering, evaluating, and pursuing market- based activities that are believed to be advantageous for the firm.
A) Opportunity seizing
B) Opportunity seeking
C) Opportunity Screening
D) Sources of Opportunity
- 21. Give example in promotion using Value Proposition and Unique Selling Proposition.
A) Multinational business
B) Fruit shake stand
C) With the slogan “Langhap Sarap”
D) Ordinary sari-sari store
- 22. Considered favorable indicators for doing business in that particular location.
A) Capability of the business
B) Size and growth of the segment
C) Structure of the segment
D) Segmentation marketing
A) Size of arena where the entrepreneur will play their business.
B) The most important part to the success of the company.
C) Tangible things that can be seen.
D) Another variation of segmentation marketing.
- 24. This refers to how you sell your products or services to your customer.
A) Marketing concept
B) Unique selling proposition
C) Selling Proposition
D) Value proposition
- 25. It is the most common way to gather primary research with the use of questionnaires or interview schedule.
A) Interview
B) Focus Group Discussion
C) Survey
D) Data gathering
- 26. It is the traditional method of data collection which is normally done on a face-to-face manner with the respondents.
A) Personal interview
B) Focus Group Discussion
C) Data gathering
D) Survey
- 27. It is a type of FGD where customers go to get similar information, services or products and what attracts them to those resources.
A) Exploratory
B) Feature prioritization
C) Comparative analysis
D) Trend explanation
- 28. A data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on user’s needs and behaviors.
A) Focus Group Discussion
B) Personal interview
C) Survey
D) Data Gathering
- 29. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
A) Survey
B) Data gathering
C) Personal interview
D) Focus Group Discussion
- 30. It is the process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market, the market and about past, present and any potential consumers for the products.
A) Data gathering
B) Market research
C) Secondary reserach
D) Primary research
- 31. Which of the following refers to the human workforce involved in the manufacture of products?
A) Materials
B) Machine
C) Manpower
D) Method
- 32. The 4M’s of production are as follows except ONE.
A) Manpower
B) Method
C) Management
D) Machine
- 33. Which of the following refers to the marketing copy that explains what a product is and why it is worth purchasing?
A) Suppliers
B) Product description
C) Business model
D) Prototype
- 34. It is a replica of a product.
A) Prototype
B) Business model
C) Product description
D) Suppliers
- 35. Which of the following refers to the system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer?
A) Business model
B) Prototype
C) Value chain
D) Supply chain
- 36. Which of the following is the process or activities by which a company adds value to an article, including production, marketing, and the provision of after-sales service?
A) Business model
B) Supply chain
C) Value chain
D) Prototype
- 37. It describes the rationale of how an organization creates, delivers, and captures value in economic, social, cultural or other contexts.
A) Business model
B) Product description
C) Prototype
D) Suppliers
- 38. Which of the following refers to the manufacturing equipment used in the production of goods or delivery of services?
A) Manpower
B) Machine
C) Method
D) Materials
- 39. It refers to the process or technique of converting raw materials to finished products
A) Materials
B) Machine
C) Manpower
D) Method
- 40. It simply refers to the raw materials needed in the production of a product.
A) Materials
B) Manpower
C) Method
D) Machine
- 41. Refers to the amount added to the cost of a product to determine the selling price -
A) Cost
B) Revenue
C) Mark Up
D) Mark Down
- 42. It is a planning tool that helps entrepreneur copes up with uncertainties in the future operation of the business.
A) Revenue
B) Selling
C) Forecasting
D) Benchmarking
- 43. It is the result when sales exceed the cost to produce goods or render services -
A) Benchmarking
B) Revenue
C) Forecasting
D) Selling
- 44. Refers to goods and merchandise at the beginning of operation of business or accounting period.
A) Merchandise Inventory, beginning
B) Merchandise Inventory, end
C) Freight-in
D) Expenses
- 45. Merchandise or goods purchased are referred to as –
A) Costs
B) Purchases
C) Loss
D) Operating Expenses
- 46. It is the result when cost to produce goods or render services is greater than the sales –
A) Revenue
B) Selling
C) Loss
D) Benchmarking
- 47. Profit or Loss in computed by subtracting cost / expenses from –
A) Sales Discount
B) Operating expenses
C) Income/Revenue
D) Sales
- 48. Sales is an account title used to describe goods or merchandise sold by a business. What nature of business uses Sales?
A) Servicing
B) Barber Shop
C) Both Servicing and Merchandising
D) Merchandising
- 49. A merchandising business earns through –
A) Lending money
B) Buys and sells goods
C) Donating products
D) Rendering services
- 50. Refers to the amount of merchandise or goods sold by the business for a given period of time –
A) Cost of Goods Sold
B) Deductions
C) Sales
D) Operating Expense
- 51. Freight-in refers to the amount paid to transfer goods or merchandise purchased from the
A) Buyer to the supplier
B) Buyer to buyer
C) Supplier to the supplier
D) Supplier to the buyer
- 52. The costs incurred through payment of utilities such as water, electricity, internet connection is considered as –
A) Operating expenses
B) Costs
C) Purchases
D) Personal Expense of the owner
- 53. Refers to goods and merchandise left at the end of operation or accounting period.
A) Freight-out
B) Merchandise Inventory, beginning
C) Merchandise Inventory, end
D) Freight-in
- 54. The Total Cost and Expenses is calculated by –
A) Subtracting expense from revenue
B) Adding cost and expenses
C) Adding revenue and expense
D) Subtracting expenses from costs
- 55. Which office will you go to register your single owned business?
A) Mayor's Office
B) SEC
C) BIR
D) DTI
- 56. Which office do you visit to register partnership or corporation business?
A) Mayor's Office
B) BIR
C) SEC
D) DTI
- 57. To secure Tax Identification Number (TIN), which office will you go?
A) DTI
B) BIR
C) SEC
D) Mayor's Office
- 58. SSS, Philhealth and Pag-ibig fund contributions are made by
A) None of the choices
B) Both Employees and Employers
C) Employers only
D) Employees only
- 59. The sources of documents are called?
A) Record keeping
B) Income statement
C) Balance sheet
D) Record
- 60. Which of the following statements is true?
A) Professional advice is needed all throughout the life of the business.
B) Professional advice is made only by consultants.
C) Professional advice is only needed before starting the business.
D) Professional advice is only a waste of money.
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