- 1. Subject matter could be product or services or a combination of both
A) Introduction
B) Title
C) Objective
- 2. Provides an overview of the main points of a larger report or business proposal
A) Executive summary
B) Introduction
C) Title
- 3. State the background of the business you're proposing (product or service description, business description)
A) Introduction
B) Title
C) Executive summary
D) Objective
- 4. The specific and measurable results companies hope to maintain as their business grows
A) Executive summary
B) Title
C) Objective
- 5. To increase the market share of the company in one year by 10%
A) Executive summary
B) Marketing objective
C) Introduction
- 6. To increase 10% sales every quarter of the year
A) Financial objective
B) Marketing objective
- 7. It is a vivid mental image of what you want your business to be at some point in the future
A) Mission
B) Passion
C) Vision
- 8. Brief description of why company or organization exist. It explains what the company does, who it serves, and what differentiates it from competitors
A) Mission
B) Vision
C) Passion
- 9. Is the default structure of a business that hasn't filed any paperwork to create a legal entity
A) Partnership
B) Sole proprietorship
C) General partnership
- 10. Is an arrangement between two to five individuals people to oversee business operations and share its profit and liabilities
A) Limited partnership
B) Partnership
C) General partnership
A) Company partnership and company ownership
B) General partnership and limited partnership
C) Sole proprietorship and company ownership
- 12. All members share equal capital, profit and liabilities
A) General partnership
B) Limited partnership
- 13. Exist when to or more partners go into business together, but limited partners are only liable up to the amount of their investment
A) General partnership
B) Limited partnership
C) Sole proprietorship
- 14. Is a legal entity separate from its owner, with shareholders who own the company by owning share of stock
A) Corporation
B) Limited partnership
C) General partnership
- 15. It is a form of marketing copy used to describe and explain the benefits of your products
A) Corporation
B) Product/service description
C) Sole proprietorship
- 16. Listing down where the companies are good on, and what makes you different from the rest
A) Weakness
B) Strength
C) Opportunities
D) Threats
- 17. Pointing out what the companies are lacking on, and other things where the company having hard times
A) Opportunities
B) Threats
C) Strength
D) Weakness
- 18. Anticipating circumstances that might be an advantage to the companies along it's operation
A) Threats
B) Strength
C) Opportunities
D) Weakness
- 19. Any circumstances that could have a negative impact to your company
A) Opportunities
B) Weakness
C) Strength
D) Threats
- 20. Refers to a business overall game plan for reaching prospective consumers and turning them into customers of their products or services
A) Marketing objective
B) Marketing 4p's
C) Marketing strategy
- 21. Product, price, place, promotion
A) Marketing strategy
B) Marketing 4p's
C) Marketing objective
- 22. Refers to anything that being sold a physical products, service or experience
A) Price
B) Promotion
C) Place
D) Product
- 23. Refers to how much your products or service cost
A) Price
B) Place
C) Product
D) Promotion
- 24. Refers to a placement or distribution channel or your product that is easily accessible to a potential buyers
A) Place
B) Product
C) Promotion
D) Price
- 25. Refers to any type of marketing communication used to inform target audience of the relative merits of a product, service, brand, most of the time persuasive in nature
A) Promotion
B) Place
C) Price
D) Product
- 26. Process of selecting strategic price points to best take advantage
A) Competition based pricing
B) Freemium pricing
C) Dynamic pricing
- 27. Selling price or a product determined by adding a specific fixed percentage
A) Dynamic pricing
B) Cost-plus pricing
C) Penetration pricing
- 28. Refered to as surge pricing, demand pricing, or time-based pricing, businesses set flexible price
A) Geographic pricing
B) Penetration pricing
C) Dynamic pricing
D) Cost-plus pricing
- 29. Practice of offering a basic set of services for free
A) Freemium pricing
B) Geographic pricing
C) Dynamic pricing
D) Psychological pricing
- 30. Which charges the highest initial price
A) Geographic pricing
B) Freemium pricing
C) Skimming pricing
D) Cost-plus pricing
- 31. The price of a product is initially set low to rapidly reach a wide fraction of market
A) Competition based pricing
B) Penetration pricing
C) Skimming pricing
- 32. Practice of keeping the price of one of the products or service artificially high in order to encourage favorable perception
A) Skimming pricing
B) Freemium pricing
C) Premium pricing
- 33. That retailers use to sell lots of items at higher margins
A) Penetration pricing
B) Skimming pricing
C) Bundle pricing
- 34. Based on the theory that certain prices have a psychological impact
A) Psychological pricing
B) Penetration pricing
C) Geographic pricing
- 35. Practice of modifying a basic list price based on the geographical location of buyer
A) Psychological pricing
B) Bundle pricing
C) Geographic pricing
- 36. Refers to an assessment of the strength and weakness of current and potential competitors
A) Organizational chart
B) Compensation scheme
C) Competitor analysis
- 37. Refers to the diagram that shows the structure of an organization and the relationship and relative ranks of it's part and positions
A) Compensation scheme
B) Competitor analysis
C) Organizational chart
- 38. Refers to the complete package that details your employees wages, salaries, benefits, and terms of payment
A) Compensation scheme
B) Competitor analysis
C) Organizational chart
- 39. Starting cost incurred during the process of creating a new business
A) Start-up inventory
B) Start-up assets
C) Start-up expenses
- 40. Cost associated with the long term assets purchased in orders to start your business
A) Start-up assets
B) Start-up inventory
C) Start-up expenses
- 41. Costs associated with consumables materials on a day-to-day operation of the business
A) Start-up expenses
B) Mmmmm
C) Start-up inventory
D) Start-up assets
E) Mmmmmm
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