A) It is a good idea for small businesses to compete solely in price. B) Market segmentation is a useful process for small businesses to undertake. C) A benefit is the value of a product feature to a customer. D) Selling is essentially a matching process.
A) To achieve stated objectives B) To increase profitability C) To achieve competitive advantage D) To increase turnover
A) Not survive and disappear from the market B) Get absorb within larger innovative businesses C) Thrive in the market D) Get absorb within non-innovative businesses
A) Entrepreneurship takes place in small businesses. B) Entrepreneurship does not take place in social enterprises. C) Entrepreneurship takes place in a wide variety of contexts. D) Entrepreneurship takes place in large businesses.
A) Routine decisions B) Organizational decisions C) Strategic decisions D) Personal decisions
A) Marketing networks B) Marketing strategies C) Market segmentation D) Marketing channels
A) Serves as a strategic plan for success B) Helps to prioritize tasks, focus energy, and maximize impact on target customers C) Help motivate employees to work toward shared goals D) Help motivate employees to work toward shared goals
A) Business Plan B) Marketing Plan C) Financial Plan D) Strategic Plan
A) It should be rigid B) It should provide strategy to accomplish company's mission C) It should be simple and short D) It should provide for the use of existing resources
A) Latin B) English C) Chinese D) French
A) Receiver B) Between-giver C) Between-taker D) Giver
A) What the company's major strengths and weaknesses? B) Who should be involved in marketing decisions? C) What are unique characteristics of each market? D) What customer benefits are provided by the products?
A) Inventor B) Salesman C) Investor D) Businessman
A) Career development B) Sales and profits C) Employee satisfaction D) Attract and retain more customers
A) To determine customer mindset B) To determine customer preferences and minimize losses C) None of the above D) To determine customer preferences and minimize losses
A) Franchise buyer B) Franchising contract C) Franchise D) Franchising
A) Ricardian Theory B) Keynesian Theory C) Laissez_Faire Theory D) Kaldor Theory
A) Beating the competition B) Assessing the competition C) Meeting the competition D) Countering the competition
A) Innovation B) Perception C) Gain D) Opportunity
A) Entrepreneurs must take divided control and direct the venture towards a maximum position. B) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. C) An Entrepreneurs need bosses to motivate them. D) Entrepreneurs requires specific know how in the ventures day to day operations.
A) Prepare an objectively long plan B) Capture the customers interest C) Emphasize the target market D) Always consider pitfalls
A) Destiny B) Risk taker C) Bravery D) Bahala na attitude
A) Pakikisama B) Smooth Interpersonal Relationship or SIR C) Delicadeza D) Bayanihan
A) Command B) Market C) Operations D) Strategy
A) Choosing with the advantage B) Choosing the best alternative C) Going with the easiest option D) Going with the first option |