A) It is a good idea for small businesses to compete solely in price. B) Market segmentation is a useful process for small businesses to undertake. C) A benefit is the value of a product feature to a customer. D) Selling is essentially a matching process.
A) To achieve competitive advantage B) To increase turnover C) To increase profitability D) To achieve stated objectives
A) Not survive and disappear from the market B) Get absorb within non-innovative businesses C) Thrive in the market D) Get absorb within larger innovative businesses
A) Entrepreneurship takes place in small businesses. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship does not take place in social enterprises. D) Entrepreneurship takes place in large businesses.
A) Personal decisions B) Organizational decisions C) Strategic decisions D) Routine decisions
A) Market segmentation B) Marketing networks C) Marketing strategies D) Marketing channels
A) Help motivate employees to work toward shared goals B) Serves as a strategic plan for success C) Help motivate employees to work toward shared goals D) Helps to prioritize tasks, focus energy, and maximize impact on target customers
A) Business Plan B) Marketing Plan C) Financial Plan D) Strategic Plan
A) It should provide strategy to accomplish company's mission B) It should be rigid C) It should be simple and short D) It should provide for the use of existing resources
A) French B) Latin C) Chinese D) English
A) Giver B) Between-giver C) Between-taker D) Receiver
A) What are unique characteristics of each market? B) What customer benefits are provided by the products? C) What the company's major strengths and weaknesses? D) Who should be involved in marketing decisions?
A) Inventor B) Investor C) Businessman D) Salesman
A) Attract and retain more customers B) Career development C) Employee satisfaction D) Sales and profits
A) None of the above B) To determine customer preferences and minimize losses C) To determine customer mindset D) To determine customer preferences and minimize losses
A) Franchise B) Franchising contract C) Franchise buyer D) Franchising
A) Laissez_Faire Theory B) Ricardian Theory C) Keynesian Theory D) Kaldor Theory
A) Assessing the competition B) Countering the competition C) Meeting the competition D) Beating the competition
A) Innovation B) Perception C) Gain D) Opportunity
A) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. B) Entrepreneurs requires specific know how in the ventures day to day operations. C) Entrepreneurs must take divided control and direct the venture towards a maximum position. D) An Entrepreneurs need bosses to motivate them.
A) Always consider pitfalls B) Prepare an objectively long plan C) Capture the customers interest D) Emphasize the target market
A) Bravery B) Risk taker C) Bahala na attitude D) Destiny
A) Smooth Interpersonal Relationship or SIR B) Delicadeza C) Pakikisama D) Bayanihan
A) Market B) Command C) Strategy D) Operations
A) Choosing the best alternative B) Going with the first option C) Choosing with the advantage D) Going with the easiest option |