A) Selling is essentially a matching process. B) It is a good idea for small businesses to compete solely in price. C) Market segmentation is a useful process for small businesses to undertake. D) A benefit is the value of a product feature to a customer.
A) To achieve stated objectives B) To achieve competitive advantage C) To increase turnover D) To increase profitability
A) Not survive and disappear from the market B) Thrive in the market C) Get absorb within larger innovative businesses D) Get absorb within non-innovative businesses
A) Entrepreneurship takes place in large businesses. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship takes place in small businesses. D) Entrepreneurship does not take place in social enterprises.
A) Organizational decisions B) Strategic decisions C) Personal decisions D) Routine decisions
A) Marketing strategies B) Marketing networks C) Market segmentation D) Marketing channels
A) Helps to prioritize tasks, focus energy, and maximize impact on target customers B) Serves as a strategic plan for success C) Help motivate employees to work toward shared goals D) Help motivate employees to work toward shared goals
A) Business Plan B) Strategic Plan C) Marketing Plan D) Financial Plan
A) It should provide for the use of existing resources B) It should be simple and short C) It should be rigid D) It should provide strategy to accomplish company's mission
A) Chinese B) English C) French D) Latin
A) Receiver B) Giver C) Between-taker D) Between-giver
A) Who should be involved in marketing decisions? B) What the company's major strengths and weaknesses? C) What customer benefits are provided by the products? D) What are unique characteristics of each market?
A) Inventor B) Salesman C) Businessman D) Investor
A) Career development B) Attract and retain more customers C) Employee satisfaction D) Sales and profits
A) To determine customer preferences and minimize losses B) To determine customer mindset C) To determine customer preferences and minimize losses D) None of the above
A) Franchising B) Franchising contract C) Franchise D) Franchise buyer
A) Kaldor Theory B) Ricardian Theory C) Laissez_Faire Theory D) Keynesian Theory
A) Beating the competition B) Meeting the competition C) Countering the competition D) Assessing the competition
A) Opportunity B) Perception C) Gain D) Innovation
A) An Entrepreneurs need bosses to motivate them. B) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. C) Entrepreneurs must take divided control and direct the venture towards a maximum position. D) Entrepreneurs requires specific know how in the ventures day to day operations.
A) Prepare an objectively long plan B) Always consider pitfalls C) Capture the customers interest D) Emphasize the target market
A) Bravery B) Risk taker C) Destiny D) Bahala na attitude
A) Pakikisama B) Bayanihan C) Delicadeza D) Smooth Interpersonal Relationship or SIR
A) Market B) Command C) Operations D) Strategy
A) Choosing the best alternative B) Choosing with the advantage C) Going with the first option D) Going with the easiest option |