- 1. __Which of these describes the process of innovation?A. New ways to achieve an existing or new goal
B. Finding new ways to reduce costs, speed-up check-ins, eliminates delays
C. Product Development
D. Outsourcing Call centers
E. Offshoring
A) A and C only
B) A B C D and E
C) A, B D and E only
- 2. Coca-cola company once accounted 80% of sales cost failure of its innovation.
Which means___?
A) Observability of product
B) Product Relative advantage
C) Not all innovations leads to success or a failure
- 3. Too many features on products, lack of information and ambiguities can lead
to____?
A) Test Marketing
B) Complexity
C) Trialability
- 4. nnovation offers significant benefits than existing products
A) Product Relative advantage
B) Compatibility
C) Consumers
- 5. _Innovation offers observable results.
A) Observability of product
B) Trialability
- 6. They impact the innovation based on their personal characteristics in adopting new
product.
A) Compatibility
B) Consumers
C) Trialability
- 7. A product innovation can be tested in a limited basis
A) Observability of product
B) Trialability
C) Compatibility
- 8. Product innovation fits consumer's belief, lifestyle, values and needs.
A) Consumers
B) Observability of product
C) Compatibility
D) Trialability
- 9. One of the Factors influence the Product Innovation?
A) Diffusion of innovation
B) Trialability
C) Compatibility
- 10. Adoption of innovation is influenced by____?
A. Threat and Growth Delay
B. Consumer
C. Product
D. Messenger/courier
E. Message
A) A B C D and E
B) A and B only
C) A B D and E
D) B, C, D and E only
- 11. New ideas are communicated among people in a social system overtime
A) Diffusion of innovation
B) Diffusion
C) innovation
- 12. The product and its proposed strategy are tested in realistic market settings
A) Product Positioning
B) Test Marketing
C) Innovation
- 13. A program used within a company to define, develop and launch a new product or
service
A) New Product Development (NPD)
B) New Product Introduction (NPI)
- 14. The complete process of bringing a new product or service to market.
A) New Product Introduction (NPI)
B) New Product Development (NPD)
- 15. Product goes into full development and production.
A) Feasibility
B) Merchant Approach
C) Marketing Strategy
D) Product development
- 16. Configure the right marketing mix for the new product.
A) Marketing Strategy
B) Product development
C) Feasibility
- 17. Which of these are the focus of Business analysis?
A. Target sales
B. Projected Profit
C. Captive Market
D. Costs
A) A and C only
B) A B C and D
C) A, B and D only
- 18. Firms have resources to develop the new product idea.
A) Feasibility
B) Acceptability
C) Product development
- 19. The new product idea meets the expectations of the stakeholders
A) Informal Approach
B) Acceptability
C) Feasibility
- 20. Which of the following questions answer the suitability of ideas screening?
A. Should company capture innovative ideas by consumers?
B. Is the new idea an excellent fit with the company?
C. Does it have potential to improve the growth of the company?
D. Is it a good fit with the company's product portfolio?
A) A C and D only
B) A B C and D
C) B, C and D only
- 21. If you can't generate it, buy it.
A) Merchant Approach
B) Acceptability
C) Feasibility
- 22. Accidental sources, chanced, occurrences, emergent ideas.
A) Informal Approach
B) Formal Approach
- 23. A deliberate effort designed to encourage innovative ideas
A) Formal Approach
B) Informal Approach
- 24. What is a successful Product innovation?
A. Impact on customers
B. Positive Impacts
C. Impact on Firm
D. Impact on Society
A) A B and D
B) A B C and D
C) A B C only
D) A, C and D only
- 25. Innovation Failed because___?
A) Dissatisfied customers
B) Product was poorly marketed
C) Changes of consumers Preferences
- 26. For an Innovation Failure process, which of these Apple's digital Assistance device
products failed due to high cost but poor/lack of performance and imperfections?
A) Ipad Air
B) Apple Message Pad
C) ipad 10th generation
D) ipad pro
- 27. A means to sustainable competitive advantage.
A) Diffusion
B) Innovation
C) Diffusion Innovation
- 28. Which of the following is an external challenge
A) Ecological concerns and disasters
B) structural Impediment
C) Rising operation costs
D) Financial constraint
- 29. Which of the following is an internal challenge
A) Rapid changes
B) Lack of skilled people
C) Slow industry growth
D) Changing consumer's preferences
- 30. A means to find solutions to organizational and competitive challenges.
A) Innovation
B) Invention
C) Idea Generation
D) Product Development
- 31. It is a means to create new markets
A) Invention
B) Innovation
- 32. Modifying attributes of an existing product, service or process(Chemical Mixtures).
A) Incremental innovations
B) Cosmetic Innovation
C) Radical Innovations
- 33. Its example is wireless computers/gadgets cause to breakaway hardware
connectors/adopters to breakaway from traditions
A) Incremental Innovations
B) Cosmetics Innovations
C) Radical Innovations
- 34. Augmenting the attributes of an existing product, service or process
A) Incremental Innovations
B) Cosmetics Innovations
C) Innovation
D) Radical Innovations
- 35. Which of these describes the process of innovation?
A. New ways to achieve an existing or new goal
B. Finding new ways to reduce costs, speed-up check-ins, eliminates delays
C. Product Development
D. Outsourcing Call centers
E. Offshoring
A) A, B D and E only
B) A B C and D only
C) A B and C only
- 36. Not all innovations are inventions.
A) True
B) False
- 37. The quality of being new which is a necessary attribute of innovation.
A) Novelty
B) Branding
C) Invention
- 38. A new idea, practice, process, product or service that benefits an individual, group
or society.
A) Creativity
B) Launching
C) Innovation
D) Ideation
- 39. A marketing Strategy that defines your product's value and uniqueness in the
marke
A) Product Positioning
B) Strategy
C) Product
- 40. Aggregating prospective buyers into groups or segments with common needs and
who respond similarly to a marketing action
A) Test Marketing
B) Segment
C) Market Segmentation
D) Product service
- 41. Which Marketing Focus should be considered in Product Innovation?
A. Market Segmentation
B. Technology Acquisition
C. Brand Loyalty
D. Core Technology
E. Captive Market
A) A B C D and E only
B) A B and C only
C) A, C and E only
- 42. Which of these belong to Product Innovation with Technology?
A) Derivative Technology
B) Segmentation
C) Captive Market
D) Brand Loyalty
- 43. Which of these is a dimension of Service Quality?
A) Perceived Quality
B) Performance
C) Courtesy
D) Features
- 44. Which does not belong to dimensions of Product Quality?
A) Conformance
B) Aesthetics
C) Price
D) Reliability
- 45. ___Which of the following qualities lead to Total Quality Customer Satisfaction?
A. Product innovation
B. Satisfaction and Loyalty
C. Product Service
D. Product Quality
A) A B and C only
B) A B C and D
C) A, C and D only
- 46. Putting a message on packaging costs significantly less than newspaper, TV,
or Internet advertising.
A) False
B) True
- 47. Visually appealing packaging can provoke impulse buying
A) FALSE
B) TRUE
- 48. Studies show impulse shoppers respond highly to packaging visuals.
A) TRUE
B) FALSE
- 49. 70% to 80% of all purchasing decisions are made inside the store because of
product appearance (product packaging).
A) FALSE
B) TRUE
- 50. Coca-cola company once accounted 80% of sales cost failure of its innovation.
Which means___?
A) Innovations do guarantee a sales growth
B) Innovations is not costly to a company
C) Not all innovations leads to success or a failure
- 51. Which benefits that multi-packaging of product can offer to consumers?
A) Higher price cost
B) Lower Unit cost
C) Higher unit cost
- 52. Which benefits that multi-packaging of product can offer to consumers?
A) higher unit cost
B) High Price value
C) Cost-savings to customers/consumers
- 53. Which factor affects consumers in the adoption of newly developed (innovated)
products?
A) Belief and Attitude
B) Needs and Wants
C) Trends and expectations
D) Education Degree
- 54. Which of the following mistakes can lead to unreasonable costs/spending in
packaging?
A) imitation
B) Aboveboard packaging
C) Using excess packaging
- 55. It can increase costs and consequently the price of the product
A) Product Labels
B) Product packaging
C) Product Features
- 56. It gives personality to the product
A) Product features
B) Product packaging
C) Product Labels
- 57. Which of these is true about product packaging?
A. It could serve as promotional tool
B. Serves to differentiate a product from rival products
C. To flaunt a firm's green credentials
D. Promotes Sales
A) A B C D
B) A B C and D
C) A B and D only
D) A, B and C only
- 58. Consumers want to be confident that the package is safe and protects the product
contents and environmentally sustainable.
A) Safety
B) Perceived risks
C) Portability
D) Preservation
- 59. Which of these are Product packaging features? A. Pictures
B. Price
C. Colors and size
D. Shape and weight
E. Information Labels
A) A, C, D and E only
B) A B C and D
C) A B C and E only
- 60. The outward tangible elements of a product
A) Product Packaging
B) Product labels
C) Product Features
- 61. Adoption of innovation is influenced by____?
A. Threat and Growth Delay
B. Consumer
C. Product
D. Messenger/courier
E. Message
A) B, C, D and E only
B) A B C and D only
C) A, B, C, D and E
- 62. Why innovations fail?
A. Product has glitches
B. Consumers were not ready for such innovations
C. High cost
D. It didn't meet the consumers expectations for total quality
E. Lack of Quality Product
A) B C D and E only
B) A, B, D and E only
C) A B C D only
- 63. A means to sustainable competitive advantage
A) Product Development
B) Innovation
C) Invention
|