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Customer Relationship Management
Contributed by: Singh
  • 1. What does CRM stand for?
A) Customer Relationship Management
B) Customer Retention Model
C) Customer Resource Management
D) Consumer Relationship Marketing
  • 2. CRM helps businesses to:
A) Increase raw material costs
B) Reduce employee turnover
C) Understand customer needs and preferences
D) Lower taxes
  • 3. Which tool is commonly used in CRM to track customer interactions?
A) Personal diaries
B) Social media platforms
C) Accounting spreadsheets
D) CRM software
  • 4. CRM helps in:
A) Avoiding customer feedback
B) Exceeding customer expectations
C) Identifying sales opportunities
D) Ignoring customer complaints
  • 5. What is the purpose of CRM analytics?
A) To monitor competitor activities
B) To forecast weather patterns
C) To analyze customer data for insights
D) To track employee attendance
  • 6. CRM can help improve:
A) Product quality
B) Customer loyalty
C) Company expenses
D) Employee annual leave
  • 7. Which industry benefits the most from CRM solutions?
A) Retail
B) Agriculture
C) Construction
D) Mining
  • 8. CRM software customization is important for:
A) Aligning with specific business needs
B) Diversifying revenue streams
C) Standardizing industry practices
D) Minimizing customer interactions
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