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No Logo by Naomi Klein
Contributed by: Casey
  • 1. What is the primary focus of Naomi Klein's book 'No Logo'?
A) The economy of developing countries.
B) The history of advertising.
C) The effects of technology on communication.
D) The negative impact of branding and corporate power.
  • 2. 'No Logo' was published in which year?
A) 1999
B) 2001
C) 1997
D) 2003
  • 3. Klein discusses the impact of which global situation on branding?
A) Stock market crashes.
B) Environmental sustainability.
C) Economic recession.
D) Globalization.
  • 4. What role do protests play in Klein's narrative?
A) They challenge corporate power.
B) They discourage competition.
C) They promote consumer spending.
D) They reduce brand visibility.
  • 5. Which brand is prominently criticized in 'No Logo' for its labor practices?
A) Apple.
B) Nike.
C) Microsoft.
D) Coca-Cola.
  • 6. Klein uses which methodology to analyze brands?
A) Ethnography.
B) Case studies.
C) Experimental research.
D) Surveys.
  • 7. Klein's criticism of corporate power includes which aspect?
A) Innovation in products.
B) Inclusiveness in marketing.
C) Exploitation of workers.
D) Sustainability initiatives.
  • 8. What does Klein say about consumer choice?
A) It is expanding rapidly.
B) It always leads to better products.
C) It is often an illusion.
D) It empowers individuals.
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