- 1. E-Business, also known as electronic business, refers to the conducting of business activities online through the use of internet and other digital technologies. This involves transactions of goods, services, information, and payments being conducted electronically. E-Business has significantly transformed the way companies operate, enabling them to reach a global audience, reduce costs, streamline processes, and enhance customer experiences. It encompasses a wide range of online activities such as online shopping, online banking, digital marketing, and supply chain management. Embracing E-Business practices has become essential for businesses looking to stay competitive and thrive in the digital age.
What does e-commerce stand for?
A) Electronic Communication
B) Economic Commerce
C) Executive Commerce
D) Electronic Commerce
- 2. What is one crucial aspect in e-business transactions to ensure security?
A) Encoding
B) Decryption
C) Encryption
D) Compression
- 3. Which of the following is a popular platform for online payments?
A) PayPal
B) Bitcoin
C) Ethereum
D) Venmo
- 4. What is a benefit of using cloud services for e-business?
A) Higher Costs
B) Scalability
C) Data Security Risks
D) Limited Support
- 5. What tool allows businesses to analyze website traffic and performance?
A) Adobe Photoshop
B) Microsoft Excel
C) Google Analytics
D) WordPress
- 6. What is the term for the process of improving website visibility in search engine results?
A) Search Engine Optimization (SEO)
B) Content Marketing
C) Pay-Per-Click (PPC)
D) Social Media Marketing
- 7. What is the term for an online advertising model where advertisers pay a fee each time their ad is clicked?
A) Cost-Per-Impression (CPM)
B) Pay-Per-Click (PPC)
C) Cost-Per-Action (CPA)
D) Pay-Per-View (PPV)
- 8. What is the term for the legal protection of original works of authorship on the Internet?
A) Trademark
B) Patent
C) Trade Secret
D) Copyright
- 9. What is the term for the visual representation of a website's organizational structure?
A) Storyboard
B) Sitemap
C) Mockup
D) Wireframe
- 10. What is the term for the process of collecting, analyzing, and using data to make strategic business decisions?
A) Business Intelligence
B) Digital Marketing
C) Customer Relationship Management (CRM)
D) Supply Chain Management
- 11. What is the term for a marketing strategy that focuses on attracting a specific audience to a website?
A) Offline Marketing
B) Viral Marketing
C) Mass Marketing
D) Targeted Marketing
- 12. What is the process of continuously measuring and refining marketing strategies based on data analytics?
A) Marketing Personalization
B) Marketing Optimization
C) Marketing Automation
D) Marketing Segmentation
- 13. What is the term for the unlawful practice of copying someone else's work on the internet?
A) Plagiarism
B) Piracy
C) Fraud
D) Counterfeiting
- 14. What is the term for the practice of sending unsolicited messages for marketing purposes?
A) Spoofing
B) Phishing
C) Spamming
D) Scamming
- 15. Which technology is essential for E-Business?
A) Typewriter
B) Internet
C) Fax machine
D) Carrier pigeon
- 16. What is the term for targeting advertisements based on user behavior?
A) Random advertising
B) Behavioral targeting
C) Traditional promotion
D) Mass marketing
- 17. Why is E-Business considered cost-effective?
A) Expensive infrastructure
B) High employee salaries
C) Lower overhead costs
D) Physical store maintenance
- 18. What is a crucial aspect of successful E-Businesses?
A) Ignore customer feedback
B) Customer trust
C) Limited product range
D) Slow response time
- 19. What is the term for optimizing a website for mobile users?
A) Obsolete technology
B) Responsive design
C) Static webpage
D) Ancient coding
- 20. What type of customer data should E-Businesses protect?
A) Delete all data
B) Shared data
C) Public information
D) Personal information
- 21. Which department is responsible for customer service in E-Business?
A) Sales division
B) IT department
C) Customer support
D) Marketing team
- 22. How do E-Businesses enhance customer convenience?
A) In-store visits only
B) 24/7 access
C) Limited operating hours
D) Delayed responses
- 23. What is the primary target audience of B2B E-Business?
A) Non-profit organizations
B) Individual consumers
C) Businesses
D) Government agencies
- 24. How do E-Businesses utilize social media as a marketing tool?
A) Engage with customers
B) Ignore social platforms
C) Delete comments
D) Post irrelevant content
- 25. What is SEO important for in E-Business?
A) Decreasing website loading speed
B) Improving offline sales
C) Reducing customer engagement
D) Increasing website visibility and traffic
- 26. Which payment method is commonly used in E-Business transactions?
A) Barter system
B) Personal check
C) Credit card
D) Cash only
- 27. What is a marketplace model in E-Business?
A) Facilitating transactions between buyers and sellers
B) Direct sales to consumers
C) Physical store location
D) Email marketing campaign
- 28. What is the purpose of analytics in E-Business?
A) To track and analyze website performance
B) To purchase online ads
C) To design logo branding
D) To create promotional videos
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