- 1. E-Business, also known as electronic business, refers to the conducting of business activities online through the use of internet and other digital technologies. This involves transactions of goods, services, information, and payments being conducted electronically. E-Business has significantly transformed the way companies operate, enabling them to reach a global audience, reduce costs, streamline processes, and enhance customer experiences. It encompasses a wide range of online activities such as online shopping, online banking, digital marketing, and supply chain management. Embracing E-Business practices has become essential for businesses looking to stay competitive and thrive in the digital age.
What does e-commerce stand for?
A) Economic Commerce
B) Executive Commerce
C) Electronic Commerce
D) Electronic Communication
- 2. What is one crucial aspect in e-business transactions to ensure security?
A) Compression
B) Encoding
C) Decryption
D) Encryption
- 3. Which of the following is a popular platform for online payments?
A) Bitcoin
B) Ethereum
C) PayPal
D) Venmo
- 4. What is a benefit of using cloud services for e-business?
A) Data Security Risks
B) Limited Support
C) Higher Costs
D) Scalability
- 5. What tool allows businesses to analyze website traffic and performance?
A) Google Analytics
B) Adobe Photoshop
C) WordPress
D) Microsoft Excel
- 6. What is the term for the process of improving website visibility in search engine results?
A) Content Marketing
B) Search Engine Optimization (SEO)
C) Pay-Per-Click (PPC)
D) Social Media Marketing
- 7. What is the term for an online advertising model where advertisers pay a fee each time their ad is clicked?
A) Pay-Per-Click (PPC)
B) Cost-Per-Action (CPA)
C) Pay-Per-View (PPV)
D) Cost-Per-Impression (CPM)
- 8. What is the term for the legal protection of original works of authorship on the Internet?
A) Trade Secret
B) Trademark
C) Patent
D) Copyright
- 9. What is the term for the visual representation of a website's organizational structure?
A) Sitemap
B) Storyboard
C) Mockup
D) Wireframe
- 10. What is the term for the process of collecting, analyzing, and using data to make strategic business decisions?
A) Customer Relationship Management (CRM)
B) Business Intelligence
C) Digital Marketing
D) Supply Chain Management
- 11. What is the term for a marketing strategy that focuses on attracting a specific audience to a website?
A) Targeted Marketing
B) Mass Marketing
C) Viral Marketing
D) Offline Marketing
- 12. What is the process of continuously measuring and refining marketing strategies based on data analytics?
A) Marketing Automation
B) Marketing Optimization
C) Marketing Segmentation
D) Marketing Personalization
- 13. What is the term for the unlawful practice of copying someone else's work on the internet?
A) Fraud
B) Piracy
C) Counterfeiting
D) Plagiarism
- 14. What is the term for the practice of sending unsolicited messages for marketing purposes?
A) Phishing
B) Scamming
C) Spoofing
D) Spamming
- 15. Which technology is essential for E-Business?
A) Carrier pigeon
B) Internet
C) Typewriter
D) Fax machine
- 16. What is the term for targeting advertisements based on user behavior?
A) Mass marketing
B) Random advertising
C) Traditional promotion
D) Behavioral targeting
- 17. Why is E-Business considered cost-effective?
A) Lower overhead costs
B) Expensive infrastructure
C) High employee salaries
D) Physical store maintenance
- 18. What is a crucial aspect of successful E-Businesses?
A) Customer trust
B) Ignore customer feedback
C) Limited product range
D) Slow response time
- 19. What is the term for optimizing a website for mobile users?
A) Ancient coding
B) Static webpage
C) Obsolete technology
D) Responsive design
- 20. What type of customer data should E-Businesses protect?
A) Delete all data
B) Public information
C) Shared data
D) Personal information
- 21. Which department is responsible for customer service in E-Business?
A) Sales division
B) Customer support
C) IT department
D) Marketing team
- 22. How do E-Businesses enhance customer convenience?
A) 24/7 access
B) Limited operating hours
C) Delayed responses
D) In-store visits only
- 23. What is the primary target audience of B2B E-Business?
A) Non-profit organizations
B) Businesses
C) Individual consumers
D) Government agencies
- 24. How do E-Businesses utilize social media as a marketing tool?
A) Post irrelevant content
B) Engage with customers
C) Ignore social platforms
D) Delete comments
- 25. What is SEO important for in E-Business?
A) Improving offline sales
B) Decreasing website loading speed
C) Increasing website visibility and traffic
D) Reducing customer engagement
- 26. Which payment method is commonly used in E-Business transactions?
A) Barter system
B) Credit card
C) Cash only
D) Personal check
- 27. What is a marketplace model in E-Business?
A) Direct sales to consumers
B) Email marketing campaign
C) Physical store location
D) Facilitating transactions between buyers and sellers
- 28. What is the purpose of analytics in E-Business?
A) To create promotional videos
B) To track and analyze website performance
C) To purchase online ads
D) To design logo branding
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