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Media Influence
Contributed by: Bingham
  • 1. Which type of media influence occurs when individuals imitate behaviors they see in the media?
A) Cultivation
B) Conformity
C) Modeling
D) Persuasion
  • 2. What is the term for the practice of using sensationalism and excitement to attract and hold the audience's attention?
A) Yellow journalism
B) Red propaganda
C) Blue broadcasting
D) Green marketing
  • 3. In what way can media influence political attitudes and behaviors?
A) By framing issues and candidates
B) By enforcing party loyalty
C) By controlling election results
D) By increasing voter turnout
  • 4. Which model of media influence suggests that media can influence individuals depending on their personal traits and characteristics?
A) Uses and gratifications model
B) Two-step flow model
C) Cultivation theory
D) Magic bullet theory
  • 5. Which concept describes the phenomenon where repeated exposure to media content leads to audience acceptance of that content as reality?
A) Cultivation
B) Selective exposure
C) Framing
D) Perception bias
  • 6. What term describes the practice of incorporating branded products or services within media content?
A) Media integration
B) Product placement
C) Commercial insertion
D) Brand endorsement
  • 7. What effect does the media have on body image and self-esteem?
A) Enhances self-acceptance and confidence
B) Has no impact on self-perception
C) Can contribute to negative body image and low self-esteem
D) Promotes body positivity only
  • 8. What is the critical consumption of media content called to understand underlying messages and influences?
A) Media manipulation
B) Media literacy
C) Media exposure
D) Media saturation
  • 9. How can media influence consumer behavior and purchasing decisions?
A) By promoting ethical consumption
B) By creating desire for products through advertising and endorsements
C) By advocating minimalistic lifestyles
D) By discouraging materialism
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