A) To sue competitors for infringement. B) To collaborate with competitors. C) To understand competitor strategies and strengths. D) To ignore competitors in the market.
A) The total number of products a business sells. B) The overall economy of a country. C) A group of competitors in the market. D) A specific group of consumers a business aims to reach with its products.
A) Product, Price, Place, Promotion, People, Process, and Physical evidence. B) Competitor performance in the market. C) Customer preferences in different market segments. D) Political, Economic, Social, Technological, Environmental, and Legal factors.
A) Ignoring consumer preferences. B) Competing solely on price. C) Selling products in different countries. D) Dividing the market into smaller, homogenous groups based on characteristics.
A) Surveying a small group of customers. B) Gathering data only from primary sources. C) Ignoring data analysis in research. D) Analyzing large sets of data to discover patterns and insights.
A) To ignore competitors' strategies. B) To collaborate with competitors. C) To copy competitors' products. D) To identify opportunities for competitive advantage.
A) To increase production costs. B) To develop products based on intuition. C) To ensure that products meet customer needs and preferences. D) To ignore market trends.
A) Slowing down the research process. B) Enabling faster data collection and analysis. C) Increasing manual data entry. D) Eliminating the need for data analysis.
A) By ignoring customer complaints. B) By selling products without consideration for quality. C) By identifying areas for improvement based on customer feedback. D) By only focusing on profits.
A) By ignoring customer feedback. B) By focusing solely on existing products. C) By analyzing market trends and consumer behavior. D) By avoiding competitor analysis.
A) Internet Research B) Surveys C) Market Segmentation D) Data Analysis
A) Conducting focus groups B) Observing consumer behavior C) Testing new product concepts D) Reading industry reports
A) Product color B) Customer satisfaction C) Market share D) Age |