ThatQuiz Test Library Take this test now
The Hidden Persuaders by Vance Packard
Contributed by: Hatton
  • 1. What is the main theme of 'The Hidden Persuaders'?
A) The evolution of the internet.
B) The history of marketing techniques.
C) The influence of advertising and psychology on consumer behavior.
D) The role of technology in manufacturing.
  • 2. In which year was 'The Hidden Persuaders' published?
A) 1965
B) 1957
C) 1950
D) 1972
  • 3. Which psychological approach does Packard notably discuss?
A) Cognitive psychology.
B) Psychoanalysis.
C) Behaviorism.
D) Humanistic psychology.
  • 4. What concept does Packard introduce to explain why consumers make certain choices?
A) The hidden persuaders.
B) Market segmentation.
C) Emotional branding.
D) The subconscious mind.
  • 5. What does Packard suggest companies use to appeal to consumers?
A) Traditional advertising.
B) Celebrity endorsements.
C) Psychological techniques.
D) Quality of product.
  • 6. What kind of research did Packard criticize for being manipulative?
A) Quantitative research.
B) Qualitative research.
C) Motivational research.
D) Market research.
  • 7. How does Packard suggest consumers can guard against manipulation?
A) Trusting brand names.
B) Increased awareness of techniques.
C) Ignoring advertisements.
D) Shopping more consciously.
  • 8. What industry does Packard primarily critique?
A) Advertising.
B) Television.
C) Manufacturing.
D) Retail.
  • 9. Which group does Packard suggest is especially susceptible to advertising's influence?
A) Professionals.
B) Elderly.
C) Wealthy individuals.
D) Children.
Created with That Quiz — where a math practice test is always one click away.