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GENEL2 Reviewer
Contributed by: Brillo
  • 1. determine which part of the
    total potential market will be served by the firm.
A) Definition of the Market
B) Positioning Strategy.
C) Determination of the market share
D) Pricing strategy.
  • 2. How the company’s products or services will be promoted is an important component of
    the marketing strategy.
A) Pricing strategy.
B) Distribution strategy.
C) Positioning Strategy
D) Promotion strategy
  • 3. How the firm prices its product or service is a very important
    component of the business plan. If the firm wants to achieve its objectives, the right price for its
    product or service must be maintained.
A) Pricing strategy.
B) Determination of the market share
C) Positioning Strategy.
D) Distribution strategy
  • 4. are distributors who buy directly from distributors or wholesalers and sell to
    retailers or end users.
A) retailers
B) direct mails
C) brokers
D) Wholesalers
  • 5. are channel members that sell to retailers or other agents for further
    distribution through the channel until they reach the final users.
A) direct mails
B) retailers
C) brokers
D) Wholesalers
  • 6. How many part there are in Business Plan?
A) 8
B) 6
C) 9
D) 7
  • 7. What is the 5th part of Business Plan
A) Operation and management
B) Market Strategies
C) Description of the product/service
D) Analysis of Competition
  • 8. What is the last part of business plan
A) Financial data
B) Supporting documents
C) Market Strategies
D) Executive Summary
  • 9. Where part of business plan can SWOT ANALYSIS be find
A) Market Strategies
B) Operation and Management
C) Description of the business
D) Analysis of Competition
  • 10. It is the internal environment of SWOT analysis
A) Strength and Weakness
B) Weakness and Threats
C) Strength and Opportunity
D) Threats and Opportunity
  • 11. It is the external environment of SWOT analysis
A) Strength and Weakness
B) Weakness and Threats
C) Strength and Opportunity
D) Opportunity and Threats
  • 12. refers to a skill, a competence, a valuable
    organizational resource or competitive capability, or an
    achievement that gives the firm a market advantage.
A) Strength
B) Weakness
C) Threats
D) Opportunity
  • 13. refers to something a company lacks or does
    poorly (compared with others) or a condition that puts is at a
    disadvantage.
A) Threats
B) Strength
C) Weakness
D) Opportunity
  • 14. refers to a challenge posed by an unfavorable
    trend or development in the external environment that would
    lead to, in the absence of purposeful entrepreneurial action,
A) Weakness
B) Opportunity
C) Threats
D) Strength
  • 15. refers to the chance offered by the
    external environment to improve the firm’s
    situation significantly.
A) Threats
B) Strength
C) Weakness
D) Opportunity
  • 16. is a legal association of two or more
    person as co-owners of an unincorporated business.
A) Partnership
B) Sole proprietorship
C) general partnership
D) limited partnership
  • 17. is an arrangement in which the
    liability of one or more partners is limited to the
    amount of assets they invested in the business.
A) Sole proprietorship
B) Partnership
C) Limited partnership
D) General partnership
  • 18. is a legally chartered enterprise with
    most of the legal rights of a person, including the right
    to conduct a business, to own and sell property, to
    borrow money, and to sue and be sued.
A) General partnership
B) Corporation
C) Partnership
D) Sole proprietorship
  • 19. is an association of two or
    more persons, each with unlimited liability, and who
    are actively involved in the business.
A) Corporation
B) Sole proprietorship
C) Limited partnership
D) General partnership
  • 20. is a business owned and
    operated by a single person.
A) Partnership
B) Sole proprietorship
C) Corporation
D) Limited partnership
  • 21. What is the 2nd part of business plan
A) Executive Summary
B) Title page and Table of Content
C) Description of the business
D) Market Strategies
  • 22. offers similar product.
A) Indirect competitor
B) Direct competitors
C) Competitor
D) Company
  • 23. will take away sales from a company in an indirect manner.
A) Direct competitors
B) Indirect competitor
C) Competitor
D) Company
  • 24. RC Cola is an indirect competitors of Great Taste Coffee.
A) False
B) True
C) Maybe
  • 25. firms consists of products purchased for resale,
A) The cost of goods of manufacturing
B) Cost of Goods Sold
C) The cost of goods of trading
  • 26. In both types of business, all merchandise sold are indicated as
A) cost of goods,
B) Income
C) Inventory
D) Profit
  • 27. those that are not sold are
    categorized as
A) inventory
B) cost of goods
C) Profit
D) Income
  • 28. The income statement shows the income expenses and profits of a firm over a period of time. It is also
    alternatively called
A) Statement of income
B) statement of earnings
C) Statement of expenses
D) Statement of data
  • 29. a type of financial statement that shows the financial condition of the business as of a given date.
A) The owner’s equity
B) Income statement
C) Cash Flow Statement
D) balance sheet
  • 30. refers to the difference between total income and total expenses.
A) Cumulative cash flow
B) Marketing expenses
C) Total expenses
D) Cash flow
  • 31. refers to the difference between current cash flow and cash flow from the previous
    period.
A) Cumulative cash flow
B) Overhead
C) Total expenses
D) Cash flow
  • 32. What is the 7th part of business plan
A) Analysis of Competition
B) Financial data
C) Operation and Management
D) Market Strategies
  • 33. This section refers to how much the owner has in the business. It provides a useful means in
    evaluating the company.
A) The liabilities
B) The Assets
C) The owner’s equity
  • 34. A proper balance between the cash inflows and outflows will result to
A) Cash
B) Income
C) Profit
D) Expenses
  • 35. What is the 6th part of business plan
A) Analysis of Competition
B) Financial data
C) Description of the Product/Service
D) Market Strategies
  • 36. How the firm prices its product or service is a very important
    component of the business plan. If the firm wants to achieve its objectives, the right price for its
    product or service must be maintained.
A) Distribution strategy
B) Pricing strategy
C) Positioning Strategy
D) Promotion strategy
  • 37. “A well-written business plan is
    one that contains all information
    necessary for the financing source
    to make a decision even without
    taking the entrepreneur.”
A) THE PLAN AS A GUIDE
B) The business plan
C) A TOOL FOR SECURING FUNDS
D) CONCEPT OF BUSINESS PLAN
  • 38. The business plan will serve as a means of providing some
    assurance that the investor will place his funds in a worthwhile
    investment.
A) The business plan
B) A TOOL FOR SECURING FUNDS
C) THE PLAN AS A GUIDE
D) CONCEPT OF BUSINESS PLAN
  • 39. is a sort of a business
    blueprint and it keeps the entrepreneur
    on the right track.
A) A TOOL FOR SECURING FUNDS
B) The business plan
C) THE PLAN AS A GUIDE
D) CONCEPT OF BUSINESS PLAN
  • 40. In the course of writing the business plan,
    the small business operator (SBO) is afforded
    sufficient time to consider all factors relevant
    to operating the business.
A) THE PLAN AS A GUIDE
B) CONCEPT OF BUSINESS PLAN
C) A TOOL FOR SECURING FUNDS
D) The business plan
  • 41. is a document
    that helps the small business owner
    determine what resources are
    needed to achieve the objectives of
    the firm, and provides a standard
    against which to evaluate results.
A) A TOOL FOR SECURING FUNDS
B) Business Plan
C) Balance Sheet
D) THE PLAN AS A GUIDE
  • 42. This particular portion of the business plan is very
    useful to the SBO, as well as prospective investors and
    lenders.
A) EXECUTIVE SUMMARY
B) DESCRIPTION OF THE BUSINESS
C) DESCRIPTION OF THE PRODUCT OR SERVICE
D) MARKET STRATEGIES
  • 43. is a portion of the business plan that
    summarizes the plan and states the objectives of the business.
A) ANALYSIS OF THE COMPETITION
B) DESCRIPTION OF THE BUSINESS
C) EXECUTIVE SUMMARY
D) MARKET STRATEGIES
  • 44. The product or service must be described clearly in the
    plan
A) DESCRIPTION OF THE BUSINESS
B) MARKET STRATEGIES
C) DESCRIPTION OF THE PRODUCT OR SERVICE
D) OPERATION AND MANAGEMENT
  • 45. is the
    ability to apply reasoning
    and logic to new or
    unfamiliar ideas, opinions,
    and situations.
A) Rationality
B) Critical thinking
C) Knowledge
D) Open-minded
  • 46. a person
    usually involves a thinker trying to put himself or
    herself in the place of someone else.
A) Open-minded
B) Empathizing
C) Rationality
D) Critical thinking
  • 47. is a large part of critical thinking.thinking means not assuming that
    your views or perspectives are always right
A) Open-minded
B) Skills
C) Empathizing
D) Rationality
  • 48. requires analyzing all known information
    and making judgments or analyses based on fact or
    evidence rather than opinion or emotion.
A) Rationality
B) Open-minded
C) Critical thinking
D) Empathizing
  • 49. in critical thinking bring precision
    to the way you think and work
A) Rationality
B) initial knowledge
C) Skills
D) cooperation
  • 50. Learning to think critically also helps people deal with the much larger
    issues of living their life.
A) At the Level of Meaningfulness.
B) At the Level of Practical Decision Making.
C) At the Level of Concepts.
  • 51. It has traditionally been defined as
    “the established set of attitudes held
    by someone.”
A) Skills
B) Critical thinking
C) Open-minded
D) Mindset
  • 52. This is thinking about the means to use to accomplish our goals. It is
    problem solving of the most authentic kind. This is an important level of critical
    thinking, one that addresses all those ordinary decisions we make.
A) At the Level of Concepts.
B) At the Level of Practical Decision Making.
C) At the Level of Meaningfulness.
  • 53. people believe that their abilities can be developed through
    dedication, effort, and hard work.
A) Entrepreneurial mindset
B) Mindset
C) Fixed mindset
D) Growth mindset
  • 54. people perceive their talents and abilities as set
    traits. They believe that brains and talent alone are
    enough for success and go through life with the
    goal of looking smart at all time.
A) Growth mindset
B) Entrepreneurial mindset
C) Mindset
D) Fixed mindset
  • 55. ability to quickly sense, take
    action, and get organized under uncertain conditions. This also
    includes the ability to persevere, accept, and learn from failure, and
    get comfortable with a certain level of discomfort.
A) Mindset
B) growth mindset
C) Fixed mindset
D) Entrepreneurial mindset
  • 56. sometimes unconscious pattern of behavior that
    is carried out often and regularly.
A) Entrepreneurship as a Habit
B) Growth mindset
C) entrepreneurial mindset
D) Passion and Entrepreneurship
  • 57. a process
    by which our brain decides whether or not a certain behavior
    should be stored and repeated
A) Habit lap
B) habit loop
C) Habit pool
  • 58. Refers to the activities of persons or establishments
    which sell to retailers and other merchants, and or to
    industrial, institutional, and commercial users, but who
    do not sell in large amounts to final consumers.
A) GENERAL CONSTRUCTION FIRMS
B) MANUFACTURING
C) RETAILING
D) WHOLESALING
  • 59. covers all activities involved in the
    scale of goods and or services to the final
    consumers.
A) RETAILING
B) GENERAL CONSTRUCTION FIRMS
C) WHOLESALING
D) GENERAL CONSTRUCTION FIRMS
  • 60. one involved in
    the conversion of raw materials into
    products needed by society.
A) GENERAL CONSTRUCTION FIRMS
B) WHOLESALING
C) RETAILING
D) MANUFACTURING
  • 61. those engaged in
    the construction of buildings whether for private
    individuals or firms, or the government.
A) MANUFACTURING
B) GENERAL CONSTRUCTION FIRMS
C) WHOLESALING
D) RETAILING
  • 62. Small business may be defined as one which is independently owned and
    operated and which is not dominant in its field of operation.
A) Market Share
B) Income
C) Total Assets
D) Profit
  • 63. Small business may be defined under the total assets approach as one
    having______ that fall within a certain bracket.
A) Market Share
B) Total Assets
C) Profit
D) Income
  • 64. the economic
    activity of a person who starts,
    manages, and assumes the risk of
    business enterprise.
A) Entrepreneur
B) Economic Development
C) Entrepreneurship
  • 65. the person who
    undertakes entrepreneurial activities
A) Entrepreneurship
B) Entrepreneur
C) Economic Development
  • 66. The stage follows after establishing feasibility. The
    activities will be on a small scale (selling to limited markets with
    limited resources)
A) Start-up stage
B) late growth stage
C) early growth stage
D) prestart-up stage
  • 67. happens when the entrepreneur starts to
    question the feasibility of an idea, product, or service.
A) early growth stage
B) late growth stage
C) Start-up stage
D) prestart-up stage
  • 68. the final stage before the new venture
    matures into a stable enterprise.
A) prestart-up stage
B) late growth stage
C) Start-up stage
D) early growth stage
  • 69. What is the economic reward of labor
A) Wages/Salary
B) Interest
C) Profit
D) Rent
  • 70. What is the factor of production of Interest
A) Capital
B) Land
C) Entrepreneur
D) Labor
  • 71. What is the economic reward of land
A) Wages/Salary
B) Profit
C) Rent
D) Interest
  • 72. Entrepreneur or Entrepreneurship
    originated in _____sometime in the
    Middle Ages.
A) Europe
B) Africa
C) Asia
D) America
  • 73. Entrepreneur originated from the
    French word “Entreprendre” which
    means
A) To overtake
B) to undertake
C) To take
D) To Achieve
  • 74. ___means before
A) Entre
B) Pre
C) Nuer
  • 75. ___means nerve center
A) Entre
B) Neur
C) Pre
  • 76. in his book entitled,
    Entrepreneurs are Made Not Born, defined
    entrepreneur by dissecting the word
    entrepreneur into three parts
A) Lloyd Shefsky
B) Karl Vesper
C) Joseph Schumpeter
D) Professor Robert Nelson
  • 77. in his essay
    entitled Change and Entrepreneur
    he described entrepreneurship as
    doing things that are not generally
    done in the ordinary course of
    business routines.
A) Joseph Schumpeter
B) Professor Robert Nelson
C) Karl Vesper
D) Lloyd Shefsky
  • 78. ___and his co-authors of the book
    entitled New Ventures Creation,- has described
    entrepreneurship as “the ability to create and
    build a vision from practically nothing.
A) Joseph Schumpeter
B) Jeffrey Timmons
C) Professor Robert Nelson
D) Lloyd Shefsky
  • 79. defines entrepreneur as “ a person who
    is able to look at the environment, identify
    opportunities to improve the environment,
    marshal resources, and implement action to
    maximize those opportunities.”
A) Professor Robert Nelson
B) Joseph Schumpeter
C) Lloyd Shefsky
D) Jeffrey Timmons
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