A) Selling is essentially a matching process. B) It is a good idea for small businesses to compete solely in price. C) Market segmentation is a useful process for small businesses to undertake. D) A benefit is the value of a product feature to a customer.
A) To increase profitability B) To achieve stated objectives C) To achieve competitive advantage D) To increase turnover
A) Get absorb within larger innovative businesses B) Thrive in the market C) Get absorb within non-innovative businesses D) Not survive and disappear from the market
A) Entrepreneurship does not take place in social enterprises. B) Entrepreneurship takes place in large businesses. C) Entrepreneurship takes place in a wide variety of contexts. D) Entrepreneurship takes place in small businesses.
A) Routine decisions B) Organizational decisions C) Strategic decisions D) Personal decisions
A) Marketing channels B) Marketing strategies C) Market segmentation D) Marketing networks
A) Help motivate employees to work toward shared goals B) Serves as a strategic plan for success C) Helps to prioritize tasks, focus energy, and maximize impact on target customers D) Help motivate employees to work toward shared goals
A) Marketing Plan B) Business Plan C) Strategic Plan D) Financial Plan
A) It should provide strategy to accomplish company's mission B) It should provide for the use of existing resources C) It should be simple and short D) It should be rigid
A) French B) Latin C) Chinese D) English
A) Giver B) Receiver C) Between-taker D) Between-giver
A) What the company's major strengths and weaknesses? B) Who should be involved in marketing decisions? C) What are unique characteristics of each market? D) What customer benefits are provided by the products?
A) Investor B) Salesman C) Businessman D) Inventor
A) Employee satisfaction B) Attract and retain more customers C) Sales and profits D) Career development
A) To determine customer mindset B) To determine customer preferences and minimize losses C) None of the above D) To determine customer preferences and minimize losses
A) Franchise buyer B) Franchise C) Franchising contract D) Franchising
A) Kaldor Theory B) Keynesian Theory C) Ricardian Theory D) Laissez_Faire Theory
A) Assessing the competition B) Meeting the competition C) Countering the competition D) Beating the competition
A) Perception B) Innovation C) Gain D) Opportunity
A) Entrepreneurs must take divided control and direct the venture towards a maximum position. B) Entrepreneurs requires specific know how in the ventures day to day operations. C) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. D) An Entrepreneurs need bosses to motivate them.
A) Emphasize the target market B) Prepare an objectively long plan C) Capture the customers interest D) Always consider pitfalls
A) Bravery B) Bahala na attitude C) Destiny D) Risk taker
A) Smooth Interpersonal Relationship or SIR B) Bayanihan C) Delicadeza D) Pakikisama
A) Operations B) Strategy C) Command D) Market
A) Choosing the best alternative B) Going with the first option C) Going with the easiest option D) Choosing with the advantage |